Orange Elevator Pitch

NBSO's are trade offices of the Dutch government abroad. For their Orange elevator pitch project in Barcelona I created a photoshoot, a book design and an exhibition. There were also created video interviews of people that literally explained their success story in 20 seconds in an elevator (elevator pitch). I decided to portray my subjects in and around those iconic Barcelona elevators.
To make the book playfull, I created photos of curious elevators in and around Barcelona, and placed them as spreads in between the interviews. I included curious facts as the height and location of every elevator into the book.
The book was published in 2 languages and lead to the design of a travelling exhibition trough Spain and the Netherlands. It travelled along with the exhibition “De week van de ondernemer” (The week of the entrepreneur) to cities as The Hague, Amsterdam and Utrecht.
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