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Restyling 2016

Up until 2015 the Cooltra brand was still very fragmented over different business lines with their own particular branding.

We decided to create a consistent brand guide. Something that had not been done before.
Along with the guidelines we created a slight restyling of the brand. We modernized the colours, changed the font, added new graphic assets and defined the photography style.

It was a big step forward in making customers familiar with the brand.
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