After the success of the scooter sharing service, 750 eBikes were implemented into the program in Barcelona. Over there they needed to compete into a jungle of bicycle sharing services.
So in order to attract new customers, the design needed to be vibrant and recognizable.
We brainstormed about the things you can feel, do and experience while riding our bikes. The resulting keywords were combined with our baseline "Time to ride". In the end, 7 new slogans were created that we used random on the left side of the bike fenders. The right side always showed the main baseline.
Special about this design is that you see the different slogans combined when parked side by side. And that happens a lot at places where people rent our bikes the most: The city center, beaches and universities.